Irie Tools (Business & Technology)

I have read about the value of promotions, where you hold contests and give away prizes as a way to generate interest in your business or products, but I haven’t really been excited by the idea. Well, today that changed when I came across this contest by Jeremy the founder of LinuxQuestions.org which is sponsoring the MySQL Conference and Expo 2008. Jeremy’s contest is a raffle for a free pass to the conference, and all you have to do to be eligable for the raffle is to post in this thread explaining how you work with MySQL or how you’re involved in the MySQL community along with why you’d like to attend the event.

I love this idea because it is focussed around the product being promoted. The prize is either the product or something directly related to the product (in this case a conference about the product), and best of all, the entries in the contest are basically product testimonials.